Listed below are some of the ways you can generate content ideas for your business website. Virtual conferences, podcasts, webinars, and coffee dates are all great options. These however require active participation and costly travel expenses. Another passive way of finding content ideas is by asking your audience. By asking them what they want to read or hear, you can gain valuable insights from them. Below are some ways to generate content ideas. Below are the most popular content ideas you can use on your website.
Case studies
Clients may be open to working with you on a case. Make sure that you build trust with your client and they fully understand the time commitments and terms. As an incentive to encourage participation, you might consider offering a reward. This will enable you to gain more from your case study than they may have expected. Here are some tips to help you write a case study and use it as content ideas:
Another benefit of case studies is their ability to be reused. This content is timeless because success stories can be reused forever. You can reuse case studies even after the original case study has ended offering the product/service that inspired it. It's that versatile. It can be repurposed in blog posts and eBooks as well as videos. The possibilities are endless! And don't forget to use the call-to-action buttons to move your audience to the next stage of the customer's journey.
The most important thing to remember when using case studies is that they are not press releases. They can be used in conjunction with a product announcement or product launch. Be sure to keep your case study relevant and up-to-date. It doesn't matter if it's irrelevant or has an impact on the readers, case studies can be used as content ideas in your marketing strategy.
Case studies are not intended to generate as much traffic or engagement than other types of content. However, they're still worth creating. Here are some suggestions to help you get started.
Testimonials
Testimonials have the power to build trust in a company. When used strategically testimonials can be a great way to direct prospects down the buyer's pathway. A well-written testimonial can increase the company's credibility, reinforce its credentials, and encourage visitors to purchase your product. These are some ways to create compelling testimonials.
Start with a page of testimonials. It is common for brands to have one on their websites, but it can feel a bit spammy. Besides, people tend to ignore testimonials that seem too forced or unrelated to the topic at hand. Try placing testimonials on key web pages. Place them in places where customers are likely to look. These testimonials could be placed on your contact us pages. Use only the most relevant testimonials.
Customers love to read real testimonials and are likely to share them with their friends. Your brand's visibility and sales will be increased if you have a list with satisfied customers. You should engage customers on social media if you have one. Share compelling content, comment on their posts and like them. These posts will increase trust and boost your business. Testimonials will make your content stand apart from the rest.
These testimonials can be written reviews, written quotes, videos, or even questions and answers. These testimonials increase brand perception and can also improve conversion rates. In testimonials, the customer's name, the company name, as well his image, should be included. These testimonials could also be used as content ideas on landing pages and websites. You can take a customer's story and transform it into a marketing tool.
Social media polls
A poll can be a great way to get people's attention on social media. A poll can be created quickly and addressed different stages in the buyer's lifecycle. Polls about current products or trends might be an option if you want to increase your engagement. You can use polls to encourage people to visit your site, whether they are visual or text.
Make sure you choose the right social media platform to host your poll when using social media polls. This is possible with Instagram because the user can immediately see the correct answer. People tend to engage better with businesses on social media if they seem approachable, friendly, and engaged. A poll will help you engage your audience in a meaningful way and drive engagement. The poll's answer will reveal the sentiments of your audience.
While a poll may be more impactful than a normal text update, it's important to remember that Facebook polls have limited organic reach. Boosted post can improve its visibility and reach. LinkedIn used to have group polls. However, they were removed from LinkedIn in 2014. Snapchat and Pinterest don't yet offer polls. You can still make your polls standout and get noticed by using a third party app.
In addition to being a great content idea, Instagram polls are also great for measuring customer interest. You could ask your followers to vote for a contest or event in an Instagram poll. This way, people won't skip your story, which is beneficial to your business. Because people can't skip a story with a poll, it's more likely to be perceived as authentic.
Audio articles
Audio articles are a great way to improve your visibility. Podcasts are an excellent way to increase your visibility. Audio articles not only increase visibility but are also easy to make. You can record them yourself, or hire a professional narrator to create a quality audio file for your business. Audio articles can enhance the content's value.
Audio articles are also easy to integrate into the daily life of the average worker. Many people don't have time to read lengthy articles in the car or while waiting for a train. Audio articles are a great way to make reading easy while on the go. CSS Tricks found that 45% of people listen at work to music, while 24% listen to podcasts. Therefore, audio articles are a great way to make your content more accessible to everyone.
Create a dedicated page to help your audio content be more easily discovered. You can share and curate your content. It also allows you to reuse and re-share old articles. A dedicated page allows you to place a floating listen button onto your website. People will be more likely to consume audio content if it is available alongside the written content. It is possible to convert your audio content into a printable form.
Audio content, while more widely distributed than video content, is easier to access for the visually impaired. Many people find audio content to be more engaging than reading text. Audio content can stimulate emotions and increase productivity. Accessible to persons with disabilities, audio content is also possible. Your brand's recognition can be increased by creating audio content. There are many benefits to audio articles. Aside from maximizing the enjoyment of your audience, audio content also improves the accessibility of your website.
Print magazines
If you want to attract advertisers and boost your subscriptions, content is essential. Print magazines are still a good way to get timely information. However, they must be longer-lasting to stay in the readers' and advertisers' interest. Print magazines cannot rely solely on newspaper content. They must also have other content to stay profitable. Without an understanding of your audience, your content will lack meaning.
Before you start planning your first issue of a print magazine, make sure you have enough money. Even though it may seem like a great idea, print magazines can be quite expensive, ranging from $15,000 to $50,000. A print magazine can cost upwards of $250,000 to make internally. Additionally, you will need a team with print specialists to maintain the project. While it is worthwhile to invest in a magazine print, it is not worth the initial cost.
A cover is also an important part of creating a print publication. A cover that is attractive and appealing will encourage new readers to buy your publication. They allow you to convert potential readers into paying customers, which is an invaluable tool in the publishing industry. Also, a magazine cover is crucial as magazines are often stored behind each other. Ideally, the cover should be slightly higher than that of the magazine. It should also include your logo or a call-to-action.
Online publications, in addition to printed magazines, are great tools for reaching non-screen readers. These publications can be easily repurposed to digital formats. This magazine is an excellent example. It is published by Content Marketing Institute. This format is ideal for sharing custom data as it typically contains graphs, charts and text. You can find examples of these reports here: Top Universities Websites 2019.
FAQ
What should I know about backlinks
Backlinks are links pointing to a webpage from another website. They are one of search engines' most powerful tools to help determine the place a web page is in search results. Backlinks prove that other people believe your content valuable. You will need quality backlinks to help you rank high in search results.
How often does SEO need to be done?
Maintaining your links properly will mean that you won't have to run SEO campaigns or update them often. If you stop maintaining your link and only rely on organic traffic to bring in business, you may lose potential customers.
For small businesses, it's recommended that you update your website monthly. For larger companies, quarterly SEO updates may be necessary.
What are some of the best tools to do on-page search engine optimization?
Video embeds as well as image alt tags, structured markup and internal linking are some of the best tools to use for on-page search engine optimization. Learn more about these topics in this article.
Statistics
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
External Links
How To
How important SEO off-page is
Your site should be optimized for search engines like Google and Yahoo!
While on-site optimization is very important, there are also many other factors to consider when optimizing your website. These include but are not limited to:
-
The design of your website (does this site load quickly?)
-
Quantity and quality of the content
-
Social media presence
-
Link back to your site
Optimizing your website requires you to consider many factors. But if you do these things right, you'll see huge improvements in traffic and rankings.
What is link-building? How does it function? What are its pros and cons?
We will explain how a link-building strategy works and the benefits it can bring your brand or website.
-
1. Why do I need link-building strategies? Research has shown that link building is one of the best ways to increase traffic to your website and improve page rankings. This is something that most businesses don't know until they begin to create a plan for building links and improving their ranking. If you want to know why, then continue reading!
-
What is link building and how does it benefit my business.
An effective way to build links to your site from other websites and directories is called a link building strategy. It involves finding relevant websites, reaching out to the owners, and asking them to link back to your site. There are two types: outreach and content marketing. Outreach is done by hand while software automates the process. Both methods require some degree of planning and time investment. Both methods are not without their challenges. However, they can provide great results over time. Let's take a look at each one in more detail.
-
What are the benefits of a link-building strategy?
The best thing about a good strategy for link building is that it gives you more exposure, as you are able to reach out and trust others. This will save you time and effort in convincing others that your company is worthy of linking. This will help you save time and effort.
-
Are there other disadvantages to using a linkbuilding strategy?
The main disadvantage of a link building strategy is that you must make sure that you have enough authority before trying to pitch yourself . You need to show potential partners that there is something you can offer them. Before you begin to pitch other companies, you should first find out if they would be interested in becoming partners.
-
What are the best ways to choose a link-building strategy? What is better: outreach or content? This depends on the type of relationship that you are trying to build with different companies. It is possible to use outreach to build trust and meet new clients for your B2B clients. To promote sales and create leads, you can also use content market if your goal is to form a partnership.
-
What should you look out for when choosing a strategy to build links? Is there anything else I should keep in mind?
These are some things you should consider when choosing a strategy for link building:
Who do you target? It is important to know what type of site your pitch will be placed on. This depends on the niche.
Do you sell products online? Then you might want to focus on getting links from blogs about fashion, beauty, food, etc. If you are selling services, then you can target local directories such as Yelp, Citysearch, etc.
What goals do you have? A strategy that targets high quality backlinks is essential if you are looking to improve your SEO rankings. Otherwise, you will just be spreading low quality links around.
What does your budget allow? Many people believe they can do both outreach and content marketing at the same time, but it is not true.
You only have one skill at a time. For example, it is impossible to write and publish blog posts all day.
-
How do I start my link-building strategy?
You must decide how much time and money you will invest into a link-building campaign. Start small and go from there. Once you figure out which link building strategy works best for your business, you can scale up your efforts.