A responsive website is a key component of an SEO strategy for local business. Your business's rank in local searches will be improved if your content appeals to local customers. This is especially important considering that more than half online traffic comes through mobile devices. Google's mobile-first indexing now makes it mandatory that your website be responsive. For your website to be competitive on mobile devices, it must be optimized.
Google My Business
Google My Business can be a valuable tool in your local SEO strategy. It allows you to list services, allow customers to leave reviews, and add attributes. These attributes appear in Google's Knowledge Graph for any search that involves your business name. Your listing should be relevant to potential customers, as Google is responsible for 70% of all search queries. Google's dominance on the market is something that small business owners can't afford to overlook.
Schema markup
It is possible to implement schema markup in order to improve your SEO and achieve higher search engine rankings. However, it will require some coding skills. You will need to be familiar with Microdata and JSON-LD in order to get started. These languages are used for data description. After you have mastered these two languages, it is time to implement schema markup. Be as descriptive as you can when choosing a template. To enrich your local profile with richness, you can also use many other elements.
Citations
Your search engine ranking can be improved by citations for local businesses. Citations from reputable sites improve the trust factors that Google associates with your business. Other factors are considered by search engine crawlers to assess the trustworthiness of a website, such as its domain rating. Regardless of the source, look for well-structured citations from reputable sources. Here are some guidelines for citing your company:
Positives
Online reviews can increase the SEO of your business. Many industry studies have shown that 84 percent of consumers trust online reviews more than personal recommendations. Adding your own customer reviews to your website will help you build trust with your customers and serve as third-party verification of your business's legitimacy. You can read on to learn about the importance and how you can generate customer reviews. Also, you should respond promptly to customer reviews and be courteous.
Responsive design
When it comes to marketing your business, you can't ignore the power of a responsive design. A responsive design optimizes the content of your website and displays it in the format that users expect, regardless of whether they're browsing on a mobile device or a tablet. It's important that you consider the fact that 85 percent Internet users think that a website's design should look just as good on a smartphone as on a desktop. A responsive design is a must for 57 percent, which means that they would not trust a website designed by a business.
Keyword research
Keyword research is the cornerstone of SEO for local businesses. Keyword research is essential for local SEO. Without it, your business won't be optimized or able to engage in ranking strategies. Keyword research allows you to develop landing pages, understand your target market better, and help you with ranking tactics. It can also help you find related markets, refocus your products and services, and attract the right customers. Here are five strategies that you can use to search for keywords in your local business:
FAQ
How much does SEO cost?
SEO is a long-term commitment so you won’t see immediate returns. However, it's important to remember that the more people find your site, the more likely it is to rank higher in search engines.
The price of each service is determined by many factors, including keyword competition, location, audience size and competition.
Where should my site be located?
Your website must be at the top of search results. This means that your website should appear near the top in every search result. There may be hundreds of pages for some search terms. How can your website compare to these competitors?
Why SEO strategy should be important?
SEO (search engine optimization) has the main purpose of increasing traffic to your website by getting as many people to find you using Google.
Search engines like Google!, Yahoo!, Bing!, and others save information about websites using servers called "crawlers," that send this data back into the company’s central database. This allows them index web pages for search purposes.
More people will click your link and visit your website if your website is high up in the search results. These searches will not show you, so you won't get found.
The most effective way to ensure your site gets noticed is to rank highly in all the major search engines. To achieve this, there are two general methods; paid advertising and natural organic links.
Paid Advertising – Paid advertising is when companies pay per click to have their ads appear higher than other sites in search results. These ads may include banner ads, text ads, pop-ups, e-commerce widgets, etc.
Natural Organic Links: These are links where you have created a great site over time, and gained trust from your industry. You build links naturally over time through blogging, guest posting, commenting, linking, etc.
You must continually invest in both types of marketing to stay ahead of your competition.
Link Building: Can I Increase My Rankings?
Link building is the process of creating high-quality backlinks to your website. It's essential to ensure that the sites linking to yours are relevant to your business. The more authoritative and unique a link appears, then the better.
What Is an SEO Campaign?
A SEO campaign is a collection of activities that are designed to increase the visibility of a specific webpage or domain name on search engines such as Google, Bing and Yahoo. These activities include optimizing URL structure, title tags, meta description tag, URL structure, pages content, images and internal links.
Search engine optimization campaigns often begin with keyword research. Keyword research identifies keywords likely to increase organic search traffic. After keywords have been identified, optimization must be done throughout the entire website, starting at the homepage and ending on individual pages.
What does SEO mean to small businesses?
Today's biggest challenge for small businesses is competing with larger corporations that spend millions on advertising. Search Engine Optimization (SEO), allows small businesses to benefit from the same marketing power, without breaking the bank.
How often should I update the website?
There are many options for updating your website. A Content Management System (CMS) is one way to update your website. You can edit every aspect of your website from this CMS without ever touching code.
Another option is to use a plugin which automatically updates your site. These plugins can be purchased through WordPress stores, or you can install them yourself.
There are also several free plugins available, including WPtouch and Yoast. The best thing to do is to test different methods and see which works best for you.
Statistics
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- 64% of marketers actively create SEO campaigns because they help hit multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, improving your conversion rate, and much more. (semrush.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
External Links
How To
How do I know when I'm doing good SEO?
There are many indicators that will help you determine if you're doing great in SEO.
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Your bounce-rate should be below 30%. That means users must leave your page before they click on anything else. A high bounce rate indicates that your audience doesn't trust your brand or isn't interested in what you're selling.
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Visitors visit multiple pages of your website. This shows that they are interested in your site and find something useful.
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Your conversion rates are improving. Your audience is aware of your product and wants it to be bought.
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Your average time on site has been increasing. Users spend more time browsing your content.
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People are searching more - this indicates that you're doing great in SEO.
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You are getting more shares via social media. This indicates that your content can be shared by others, reaching audiences beyond your reach, and is therefore being shared more often.
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Forums are receiving more comments - this is a sign that people respond positively and favorably to your work.
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You get more engagement on your website, with more likes, tweets and shares.
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Your rank in SERPs is rising, a sign that your hard work is paying off.
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You are receiving more leads through your website. This indicates that people found your website by accident and are now contacting it.
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Your sales are increasing - this indicates that people who visit your website looking for your products are actually buying them.
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Your blog post gets more views/comments, showing that people find your content interesting and helpful.
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This will increase your subscribers to your email lists. It shows that people trust you enough for them to sign up to receive information about your business.
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Sales are rising. This is a sign that people like your products so much they are willing and able to pay for them.
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You've got more followers on social networks, showing that your fans share your content and engage with your brand.
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You're getting more PR mentions - this shows that journalists are talking about your brand online. This helps spread awareness about your company and boosts your reputation.
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This means that your brand is being recommended more often.
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People continue to return to your website. This is a sign that your customers are satisfied with your work, and will return again and again when they need your assistance.
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Your competitors are losing ground. This means that they haven't invested as much in SEO campaigns as you. It makes them look bad.
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Your brand's image changes - this indicates that your brand has gained popularity among a new set of customers.